LOGO DESIGN
To The Edge HPC is a state-of-the-art athletic development centre specialising in the strength and conditioning of individuals and action sport athletes.
Founder & head coach Daniel Moffatt-Martin approached Ben Pickles Design to design a brand identity for the high performance centre he was opening in Newcastle, NSW.
An existing logo was no longer accurately communicating the new direction for the centre. The new logo needed to convey “strength and athletic performance” and stand out from the competition.
The project was a success and To The Edge HPC now has a community of success stories built around the mantra of “We build champions“.