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  <url>
    <loc>https://www.benpicklesdesign.com/more</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-17</lastmod>
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      <image:title>Print Design &amp; Illustration - The Art of the Handshake - Letterpress Poster</image:title>
      <image:caption>The Art of the Handshake (“First Impressions” exhibition) A4 2-colour print illustrated by Ben Pickles, and letterpress printed in Newcastle by Where Things Happen Studio on 450gsm white Gmund paper. Exhibited at the 2016 ‘MAKEit MADEit: Art, Design &amp; Makers Conference’, run by Pocket Design.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Print Design &amp; Illustration - Wayne Thompson Poster</image:title>
      <image:caption>Poster design / Illustration / Event promotion Promotional poster for a special guest lecture at the University of Newcastle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1413298538060-AZN135RSWFLRMAUC3COA/Screen+Shot+2014-10-15+at+1.50.38+am.png</image:loc>
      <image:title>Print Design &amp; Illustration - The Smackdown Poster</image:title>
      <image:caption>Poster Design / Illustration Poster designed for the Design Club's digital illustration Tournament (University of Newcastle). Made to resemble a retro boxing poster, with all creases and smudges created by repeated printing, scrunching, roughing up and re-scanning.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Print Design &amp; Illustration</image:title>
    </image:image>
    <image:image>
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      <image:title>Print Design &amp; Illustration - YAK Magazine (UoN)</image:title>
      <image:caption>Typesetting / Layout / Editorial Design / Illustration Sample spread from YAK Magazine, a student-focused publication at the University of Newcastle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1413297534893-0GA1DHHWNC594B8BR63O/TriviaBrain_2Bars_Poster.jpg</image:loc>
      <image:title>Print Design &amp; Illustration - Trivia Poster (UoN)</image:title>
      <image:caption>Poster Design / Illustration Poster designed for 'The U' (student engagement team at the University of Newcastle.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1413297536849-HVJQWC5IUMABTRLDAANJ/PoolComp_poster.jpg</image:loc>
      <image:title>Print Design &amp; Illustration - Pool Comp Poster</image:title>
      <image:caption>Poster Design / Illustration Poster designed for 'The U' (student engagement team at the University of Newcastle.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1413298211249-EZUX5OSMB6JZWJQHIBSY/WiiWars_poster.jpg</image:loc>
      <image:title>Print Design &amp; Illustration - WiiWars Poster (UoN)</image:title>
      <image:caption>Poster Design / Illustration Poster designed for 'The U' (student engagement team at the University of Newcastle.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1481511687522-TY102ZC1JHAS132KQRHV/Pickle_on-white.jpg</image:loc>
      <image:title>Print Design &amp; Illustration</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://www.benpicklesdesign.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1577151879663-VMMCHXHMIHDNO3R957CI/MPC_Mac-and-phone3.jpg</image:loc>
      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1546576895572-XNJNFUHE124K1W3F9AA4/HID-stationery-mockup2b.jpg</image:loc>
      <image:title>Portfolio - Specialist Clinic - brand identity</image:title>
      <image:caption>Hunter ID is a group of infectious diseases physicians, serving Newcastle and the Hunter Valley. Prior to opening their new rooms in Wallsend NSW, they needed a logo, printed stationery and a basic website. The concept behind the logo illustration was the observation of microbe cultures in petri dishes.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1755670481602-MVIC8SDN52JT9RYIFNTC/InstagramPost_MSC_LogoAnimation_2xLoop.gif</image:loc>
      <image:title>Portfolio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1560013988164-59G9KVZX40C63AH4SZ6W/Perdiem_mockup03_v1-%28close-ups%29_gloss.jpg</image:loc>
      <image:title>Portfolio</image:title>
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  </url>
  <url>
    <loc>https://www.benpicklesdesign.com/globaleyes-bradken</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1546784449698-ECDFR2RLDL6XK6PKRECI/Screen-Shot-2019-01-07-at-12.39.18-am.jpg</image:loc>
      <image:title>GlobalEyes Magazine - Editorial design - Magazine layout</image:title>
      <image:caption>GlobalEyes is a corporate communications magazine for Bradken, a global engineering and manufacturing company, headquartered in Mayfield, NSW, Australia. I worked closely with Bradken’s marketing coordinator to help typeset and design creative layouts and produce illustrations for articles ranging from new product features to company news.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1546784449698-ECDFR2RLDL6XK6PKRECI/Screen-Shot-2019-01-07-at-12.39.18-am.jpg</image:loc>
      <image:title>GlobalEyes Magazine - Editorial design - Magazine layout</image:title>
      <image:caption>GlobalEyes is a corporate communications magazine for Bradken, a global engineering and manufacturing company, headquartered in Mayfield, NSW, Australia. I worked closely with Bradken’s marketing coordinator to help typeset and design creative layouts and produce illustrations for articles ranging from new product features to company news.</image:caption>
    </image:image>
    <image:image>
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      <image:title>GlobalEyes Magazine</image:title>
    </image:image>
    <image:image>
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      <image:title>GlobalEyes Magazine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1546783174799-LMINZ9IH074UQOJJ32K5/Screen-Shot-2019-01-07-at-12.38.14-am.jpg</image:loc>
      <image:title>GlobalEyes Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1546785284614-N9G1IJBVOXZITZE8ZHYQ/edit.jpg</image:loc>
      <image:title>GlobalEyes Magazine</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.benpicklesdesign.com/to-the-edge-hpc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1559699749768-K0QEB2BACA6CLL7F2CQX/2TE-logo-mockup-tile3.jpg</image:loc>
      <image:title>To The Edge HPC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1546792700188-RRJECTMO0C38PXZWR5F8/2TE-logo-mockup-tile.jpg</image:loc>
      <image:title>To The Edge HPC</image:title>
      <image:caption>To The Edge High Performance Centre is a state-of-the-art athletic development facility situated in the Hunter area. A refreshed brand identity was developed to help reposition To The Edge as a high-tech coaching facility that “Builds Champions”, combining training and programming, psychology, recovery, nutrition, injury prevention and rehabilitation for individuals, athletes and teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1559702191400-JBFVVXS4RAKRSR9U0BGC/2TE-logo-mockup-tile3.jpg</image:loc>
      <image:title>To The Edge HPC - To The Edge High Performance Centre</image:title>
      <image:caption>To The Edge HPC is a state-of-the-art athletic development centre specialising in the strength and conditioning of individuals and action sport athletes. Founder &amp; head coach Daniel Moffatt-Martin approached Ben Pickles Design to design a brand identity for the high performance centre he was opening in Newcastle, NSW. An existing logo was no longer accurately communicating the new direction for the centre. The new logo needed to convey “strength and athletic performance” and stand out from the competition. The project was a success and To The Edge HPC now has a community of success stories built around the mantra of “We build champions“.</image:caption>
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      <image:title>To The Edge HPC</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.benpicklesdesign.com/8-wentworth-chambers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1559705915547-P4QMOV6VI2STL2Q6FALY/8wentworth_tile_overlay.jpg</image:loc>
      <image:title>8 Wentworth Chambers - Barristers Chambers - Brand identity &amp;amp; Website</image:title>
      <image:caption>8 Wentworth Chambers is a floor of barristers in Phillip Street, Sydney. Ben Pickles Design was approached to design a logo, printed stationery and custom website that would serve as a unifying visual brand for the 10+ individual barristers working from the 8th floor of the Wentworth Building in Sydney. The website was designed and built with clerks and solicitors in mind, featuring barrister profile pages and an intuitive index for searching for barristers based on their particular practice areas.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1559705915547-P4QMOV6VI2STL2Q6FALY/8wentworth_tile_overlay.jpg</image:loc>
      <image:title>8 Wentworth Chambers - Barristers Chambers - Brand identity &amp;amp; Website</image:title>
      <image:caption>8 Wentworth Chambers is a floor of barristers in Phillip Street, Sydney. Ben Pickles Design was approached to design a logo, printed stationery and custom website that would serve as a unifying visual brand for the 10+ individual barristers working from the 8th floor of the Wentworth Building in Sydney. The website was designed and built with clerks and solicitors in mind, featuring barrister profile pages and an intuitive index for searching for barristers based on their particular practice areas.</image:caption>
    </image:image>
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      <image:title>8 Wentworth Chambers</image:title>
    </image:image>
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      <image:title>8 Wentworth Chambers</image:title>
    </image:image>
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      <image:title>8 Wentworth Chambers</image:title>
    </image:image>
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      <image:title>8 Wentworth Chambers</image:title>
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  </url>
  <url>
    <loc>https://www.benpicklesdesign.com/ux-portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1569855873826-5QSNXX3HAJEVXD9QQKCI/MPC_Mac-and-phone3.jpg</image:loc>
      <image:title>UX Portfolio - MPC Website Mobile Optimisation</image:title>
      <image:caption>BACKGROUND Ben Pickles Design has enjoyed working with MPC since building their website back in 2009. Built in HTML, CSS and Flash, it has been one of our longest-living sites to date. THE CHALLENGE The website, while still relatively modern, was starting to show signs of ageing. Once Apple removed support for interactive Flash content on their devices, and mobile devices increased in popularity, whole pages were beginning to either stop working or were becoming illegible. Additionally, mobile visitors were shown to have a bounce rate of near 60% - double that of desktop users. THE METRICS Once the website’s Google Analytics results began to show that a majority of visitors were browsing from mobile devices (52%), this convinced the client of the need to optimise the user experience for these visitors. THE SOLUTION Media queries were integrated into the HTML and CSS, which allow the website’s content to resize according to browser dimensions. This caused no change to the desktop view of the site, but greatly improved the usability for tablet and mobile: increasing font size and adjusting content into a stacked, single-column layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1569855873826-5QSNXX3HAJEVXD9QQKCI/MPC_Mac-and-phone3.jpg</image:loc>
      <image:title>UX Portfolio - MPC Website Mobile Optimisation</image:title>
      <image:caption>BACKGROUND Ben Pickles Design has enjoyed working with MPC since building their website back in 2009. Built in HTML, CSS and Flash, it has been one of our longest-living sites to date. THE CHALLENGE The website, while still relatively modern, was starting to show signs of ageing. Once Apple removed support for interactive Flash content on their devices, and mobile devices increased in popularity, whole pages were beginning to either stop working or were becoming illegible. Additionally, mobile visitors were shown to have a bounce rate of near 60% - double that of desktop users. THE METRICS Once the website’s Google Analytics results began to show that a majority of visitors were browsing from mobile devices (52%), this convinced the client of the need to optimise the user experience for these visitors. THE SOLUTION Media queries were integrated into the HTML and CSS, which allow the website’s content to resize according to browser dimensions. This caused no change to the desktop view of the site, but greatly improved the usability for tablet and mobile: increasing font size and adjusting content into a stacked, single-column layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1569849105508-N2TQ7N25V9YZ14TP50V4/MPC_responsive-sketches_edit2.jpg</image:loc>
      <image:title>UX Portfolio</image:title>
      <image:caption>THE RESULT Since implementing the improved user interface, analytics have shown a greatly reduced bounce rate. It is highly likely that this is due to the mobile-optimised content.</image:caption>
    </image:image>
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      <image:title>UX Portfolio</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1569848688746-QOLK3RJHP0JMKDKUP7AB/MPC_responsive-sketches_edit.jpg</image:loc>
      <image:title>UX Portfolio</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53a90a12e4b043b72ca89b79/1569859823948-0HJV50FMM2PAA9CF6E9G/Tractor_D%2BI_MBP_pure-front.jpg</image:loc>
      <image:title>UX Portfolio - UI, Wireframing + Information Architecture Project</image:title>
      <image:caption>BACKGROUND This particular website was selected for students enrolled in the ‘Industry Digital Design Program’ at Tractor Design School (2014), and was chosen as an example of poor information architecture, and uninspired visual hierarchy. THE CHALLENGE The project demanded an audit be carried out on product design consultancy Design + Industry’s website, to spot potential improvements to make navigation easier and help make popular content more prominent. Several menu labels were either misleading, contained duplicate content or were not placed in logical order. The website also featured a portfolio of innovative products, which were not being featured in an engaging manner. THE SOLUTION The information architecture was reorganised, grouping like items into their appropriate menu tabs. Multiple wireframes were sketched, including lists for reorganising content and improving navigation labels. The homepage layout was redrawn to allow for popular items to feature more prominently, and the portfolio was re-organised into case studies, to be championed as main features in the header slider.</image:caption>
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      <image:title>UX Portfolio</image:title>
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      <image:title>UX Portfolio</image:title>
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      <image:title>UX Portfolio</image:title>
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      <image:title>UX Portfolio</image:title>
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      <image:title>UX Portfolio</image:title>
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      <image:title>UX Portfolio</image:title>
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      <image:title>UX Portfolio</image:title>
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  </url>
  <url>
    <loc>https://www.benpicklesdesign.com/arthur-phillip-chambers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
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      <image:title>Arthur Phillip Chambers</image:title>
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